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☆ Digital ad vultures descend on TV’s carcass
▼ + stars: | 2023-07-28 | by ( Jennifer Saba | ) www.reuters.com time to read: +3 min

NEW YORK, July 28 (Reuters Breakingviews) - The digital advertising hunt is back on. Reuters Graphics Reuters GraphicsAlthough Meta and Alphabet dominate the digital ad market, there’s plenty of money yet to fight for. Comcast (CMCSA.O), for example, said on Thursday that U.S. ad revenue at its NBC Universal media division fell 5% and overall EBITDA was down nearly a fifth. Despite the volatile nature of advertising revenue because of its close links to economic trends, it also typically generates healthy operating margins. It’s no wonder then that Amazon.com (AMZN.O), Walmart (WMT.N), DoorDash (DASH.N) and many more are descending on TV’s carcass.

Persons: Mark Zuckerberg, Jerome Powell, WPP’s, Jeffrey Goldfarb, Sharon Lam Organizations: YORK, Reuters, Meta, Google, Uber Technologies, Netflix, Facebook, YouTube, Conference Board, Federal, PepsiCo, Reuters Graphics Reuters, Comcast, NBC Universal, Walmart, Thomson Locations: New York

☆ Nvidia WPP deal: The world's biggest ad agency is going all in on AI
▼ + stars: | 2023-05-29 | by ( Hanna Ziady | ) edition.cnn.com time to read: +3 min

London CNN —WPP, the world’s largest advertising agency, has teamed up with chipmaker Nvidia to create ads using generative artificial intelligence. This new technology will transform the way that brands create content for commercial use,” WPP CEO Mark Read said in a statement. The platform will enable WPP (WPP)’s creative teams to integrate content from organizations such as Adobe and Getty Images with generative AI to produce advertising campaigns “more efficiently and at scale,” according to WPP (WPP). In the demo screened by Huang, WPP had created realistic footage of a car driving through a desert. “It’s much easier to identify the jobs that AI will disrupt than it is to identify the jobs that AI will create,” Read told the Financial Times Monday.

☆ How to Craft Successful Sustainability Programs
▼ + stars: | 2023-02-03 | by ( Dieter Holger | ) www.wsj.com time to read: +5 min

Sustainability executives shared insights on how to execute sustainability programs that work at panels hosted by WSJ Pro Sustainable Business on Thursday. Now, Scandinavian shipping company Wallenius Wilhelmsen AS A is looking to develop a new type of wind-powered ship. “We could be coming full circle here,” said Roger Strevens, vice president of global sustainability at Wallenius Wilhelmsen. “What we typically think about in terms of mentoring is the senior executive mentoring the next level employee,” Ms. Evans said. The unnamed executive said she would include lessons from the mentoring program in her future meetings, Ms. Evans said.

☆ Marketers’ Continued Spending Makes WPP Latest Ad Giant to Boost Guidance
▼ + stars: | 2022-10-26 | by ( Megan Graham | ) www.wsj.com time to read: +2 min

PREVIEWLike-for-like revenue less pass-through costs compares net sales at constant currencies and excludes acquisitions, disposals and costs such as expenses billed to clients. The company saw like-for-like revenue less pass-through costs increase 3.8% in the third quarter, compared with the period a year earlier. WPP Chief Executive Mark Read said the company’s clients’ appear to be continuing their spending in the fourth quarter. “We’re not expecting a slowdown in the fourth quarter,” Mr. Read said. In September, Interpublic Group of Cos.’s Magna unit clipped its U.S. advertising growth forecast for 2023, saying a weaker economic environment is likely to cut into spending.

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